Guest blogging has proven itself for a good reason; it’s still a very effective link-building technique, and on top of that, it’s also a great way to reach a larger audience, drive more traffic to your site, and show your worth as a thought leader in your niche.
A smart guest posting strategy starts with identifying your goals. You can create a clear roadmap by knowing what you want to achieve with your guest posts. Identify your top three reasons you want to write a guest post.
What are guest blogs?
Guest blogging (or guest posting) is a content marketing tactic that involves writing and publishing articles on third-party websites/blogs. Guest blogging generally offers mutual benefits for publishers who host guest content (as it helps retain their audience) and guest bloggers who get an additional platform to promote their brand. Guest bloggers typically write content for similar websites and blogs related to their industry to:
• Increase awareness, brand awareness and credibility
• Drive more traffic to your website and generate quality leads
• Build relevant backlinks and improve search engine authority
Use your platform to promote interesting and useful articles with a link to your website (blog), your product, or service, and get quality backlinks. Get readers to trust you and get maximum benefit.
They provide guest posts on quality sites, such as:
- Huff Post
Now it’s time to get backlinks from high authority sites, Linkerbuzz guest post service can provide the guest post on Nytimes. Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Linkerbuzz can provide Nytimes guest post easily, you can contact them here: firstname.lastname@example.org
Increase website traffic and increase brand awareness and credibility for your business. Every business, agency or eCommerce venture wants to increase organic traffic. But without a solid link-building strategy, natural ranking growth could be difficult.
Linkerbuzz consultants classify content creation requests based on their business niche or industry. They write unique articles using quotes, documents, blogger reviews, or authority information. The guest post includes your page’s URL in the context of useful information. Outsource content creation to professionals.
How Does Guest Blogging Affect SEO?
There are many ways guest blogs impact SEO. The main effect of guest blogging is to get new backlinks to your site. The domain authority of the website the link came from, the position of the link on the page, and the anchor text. When you publish a guest post on a quality website, you tell Google that the content is important enough for that website to accept it. And when the site provides you with a DoFollow backlink, they transfer their authority to your site. The more authority your website has, the better your chances of ranking in the SERPs.
Ideally, your link should be placed with the body of the content, with contextual content surrounding the link. Guest posts usually also have a link in the author’s bio, which is fine, but it would be better if you tried to negotiate with the site publisher and request a link in the body of the content. A link within the content body looks more natural, is more likely to be clicked by readers, and offers higher SEO value to your site.
However, it should be noted that it’s not always possible to use the exact anchor text for backlink building, so you can use anchor texts that are close to your target keyword.
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